A logo is a usually a graph design to

represent your company. It can be anything from the

company’s initials to a series of pictures. A logo is part

of the branding of your company. It should appear on

your business card, letterhead and envelopes.

Generally, a logo is professionally designed. Let us

know if you want your logo designed as we have access

to a graphic artist who can make several different

versions from which to choose. Samples below..

Picture- click here

Pictures can be photos that you take of

your business, your trucks, your employees, your

building, examples of your work, your machines,

anything that deals with how your company runs.

Pictures can also be purchased from websites such as

Dreamtime and IstockPhoto.com. Pictures on a

website need to have a license. Samples below...

Graphics- click here

A website is a group if interconnected pages which is devoted to one theme. A website could be about your company, a service you offer, or product(s) you sell. A navigation scheme is provided at the top or side of a site to help the reader get from page to page. The website is stored on a host computer that connected to the internet 100% of the time. The host name provides a permanent address in the form of a series of numbers like 74.125.25.105. If you type in this number in your address bar, you will get Google.com. Since it is easier to remember www.google.com then the above series of numbers, a lookup table for each address is spread around the world. When your purchase the domain you will assign the address to point to your hosting account...

Google’s address is 74, 125,25,105

SEO or Search Engine Optimization describes the processes that can be done behind the scenes to help get your website recognized and listed on the home page of Google or other search engine. You may have heard of keywords. Adding keywords that many people use when searching for your product gives your page a higher ranking and therefore lists your page closer to the top. SEO is a science that often needs a professional in order to help your pages rank well. Plan to set aside enough money to have your pages analyzed by a professional. It is also a good idea to create your keywords before you write your text so that you can incorporate the keywords within the text. A measure using the keywords in your text is known as keyword density and is thought to help your pages rank well.

Graphics are words and drawings made to enhance the meaning of a concept on your website. A graphic can be like the picture to the left showing relationships. Your logo is probably a graphic. Graphics are usually created with some graphic design program like Photoshop or Logo Designer, etc. Photoshop has a steep learning curve and generally is used by experienced professionals. Other programs like Logo Designer are easier most people to learn themselves. The two things that take the most time in website design are Graphics and locating pictures.

Layout refers to the design of the webpage. If you we a steel maker you would want a different look and feel than a website about knitting wool. This is where your website designer can make suggestions that are appropriate for your business. Colors usually can be adjusted accordingly. While Basic Web Designer uses predesigned sites that can be modified for your need, they can design sites from scratch. Check out our Templates and sample site pages.

Social media refers to all the ways to communicate about your products and services. Facebook, Twitter, Pinterest, Google+ and LinkedIn are just a few that need managing. You can make a business page on Facebook that is treated differently than a Personal Profile page. You can run campaigns on Facebook to get other users to learn about your products and services. We have a new Social Media Consultant we are using for Basic Web Designer. Check our our Facebook Presence at www.facebook.com/basicwebdesigner. You should plan part of your budget for advertising through Social Media.

A list of words that is invisibly stored on your website helps Google and other search engines find you site. Once you have your keywords selected you can start writing your text for your web pages. Start with your homepage. I like to think of the homepage as a table of contents for the rest of the site. You can introduce your site, tell its goal, and describe the functions of the site and some of the benefits in using your company or your products. Remember it’s just an overview. You want people to expore the site. You can look at the sample sites that I have created and see the variety of ways people approach the homepage. Make sure you include your keywords in your text. If we have an agreement in place, you can send us your text. Our staff writer will work with you in case it needs more development.

Keywords and text

“Include the keywords in your text”

A special page that social media links to that provides an opportunity for you to get email addresses of clients in trade for some free information that the client is interested in. It might be a 10 minute conference call or a ebook that you have written with relevant information. If the person signs up for in order to trade, their email address is automatically added to your mailing list if you use such a program. One such program would be constant contact.

Landing Page

The Basics

Directions: click on any of the words in the

graphic above to see more information..